Service Domain
Marketing Intelligence
Orchestrate personalized customer engagement in real time.
Powered by HCL Unica — the enterprise standard for omnichannel campaign management. We help organizations orchestrate personalized customer engagement across every channel, in real time.
- Omnichannel campaign management at enterprise scale
- Real-time inbound decisioning and Next-Best-Action (NBA)
- End-to-end customer journey analytics and struggle detection
- Marketing operations, budget control, and agency collaboration
Service Areas
Deep expertise across the entire marketing analytics lifecycle.
Multichannel Campaign Management
Inbound and outbound omnichannel orchestration (HCL Unica)
We implement HCL Unica Campaign and Unica Interact to deliver fully orchestrated omnichannel campaigns — combining mass outbound (email, SMS, direct mail) with real-time inbound decisioning across web, mobile, and contact center channels. Our implementations cover audience selection, segmentation, suppression logic, offer management, and response tracking at enterprise scale.
Journey & Funnel Analytics
Customer lifecycle tracking and conversion optimization
We build customer journey analytics frameworks that stitch together touchpoints across channels and time — from first acquisition contact through onboarding, engagement, and retention events. By mapping drop-off points and conversion drivers at each lifecycle stage, we give marketing and CX teams the evidence base to intervene at the right moment.
Next Best Offer & Personalization
Real-time decisioning for banking, insurance, and retail
We design and deploy Next Best Offer (NBO) engines powered by HCL Unica Interact — serving personalized, context-aware offers in real time across inbound digital channels and contact center interactions. Our models factor in customer value, product eligibility, behavioral propensity scores, and business rules to recommend the most relevant offer at each moment.
Customer Data Platform
Unified customer profiles and segment activation
We build unified customer data layers that consolidate behavioral, transactional, and demographic data into actionable customer profiles. These profiles feed directly into Unica segmentation and audience selection, ensuring every campaign and personalization decision is grounded in a complete, current view of the customer.
Digital Analytics & Web Intelligence
Session replay, heatmaps, UX diagnostics (HCL Discover)
We implement HCL Discover (formerly Tealeaf) to give digital teams full visibility into online customer behavior — capturing session replays, interaction heatmaps, form analytics, and struggle detection. This enables product and CX teams to diagnose UX friction, investigate customer complaints, and continuously improve digital conversion rates.
Marketing Operations
Agency coordination, budget tracking, and asset lifecycle (Unica Plan)
We implement HCL Unica Plan to bring structure and visibility to marketing operations — from campaign intake and creative brief management to agency workflow coordination, asset approvals, and budget tracking. Marketing teams get a governed, auditable process for every campaign from idea to in-market execution.
How We Deliver
From platform implementation to live campaign orchestration.
Featured Success Stories
All success stories
Omnichannel Campaign Management
Implemented a unified marketing hub capable of orchestrating highly personalized, real-time inbound and mass outbound campaigns across all digital channels.
Key Result
Real-time inbound + mass SMS/email campaigns across full customer base
Internet Banking UX Diagnostics
Deployed advanced session replay and behavioral analytics to identify and resolve user friction points within the internet banking application.
Key Result
Session replay and struggle detection deployed for digital banking channel
Full Unica Suite Implementation
End-to-end deployment of the HCL Unica suite, enabling marketing teams to plan, execute, and analyze complex campaigns from a single interface.
Key Result
Real-time and mass campaign management on a single unified platform
Real-Time Online Insurance & Call Center Offers
Integrated a custom loyalty module with real-time decisioning engines to provide Next-Best-Action recommendations to call center agents and online portals.
Key Result
Real-time NBO deployed online + contact center with custom loyalty module
Marketing Operations Platform
Digitalized marketing operations for a major airline, streamlining agency collaboration, campaign approvals, and budget tracking.
Key Result
Agency management, budget control, and asset lifecycle fully operationalized
Technology Partners
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