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Service Domain

Marketing Intelligence

The right offer, to the right customer, at the right moment — at scale.

Powered by HCL Unica — the enterprise standard for omnichannel campaign management — we help banks, insurers, and retailers orchestrate personalized customer engagement across every channel, in real time.

  • Real-time inbound decisioning across web, mobile, and contact center
  • Mass outbound campaigns via email, SMS, and direct mail
  • Next Best Offer engines powered by ML propensity models
  • Marketing operations, agency management, and budget control
5+
Tier-1 banks running Unica in production via Ereteam
Real-time
Inbound decisioning across web, mobile, and contact center
Full suite
Campaign, Interact, Plan, Director, Communicate — all covered

Service Areas

Click each area to explore our capabilities in depth.

We implement HCL Unica Campaign and Unica Interact to deliver fully orchestrated omnichannel campaigns — combining mass outbound (email, SMS, direct mail) with real-time inbound decisioning across web, mobile, and contact center channels. Our implementations cover audience selection, segmentation, suppression logic, offer management, and response tracking at enterprise scale.

HCL Unica CampaignHCL Unica InteractHCL Unica Communicate

How We Deliver

From platform implementation to live campaign orchestration.

01
Discover
Audit current marketing tech stack and campaign workflows
02
Design
Define audience model, offer catalogue, and channel strategy
03
Build
Implement Unica modules, integrate data sources, configure rules
04
Optimize
A/B test, refine NBO models, and scale across channels

Featured Success Stories

All success stories
Banking

Omnichannel Campaign Management

HCL Unica CampaignHCL Unica InteractHCL Unica Communicate

Real-time inbound + mass SMS/email campaigns across full customer base

Banking

Internet Banking UX Diagnostics

HCL Discover

Session replay and struggle detection deployed for digital banking channel

Banking

Full Unica Suite Implementation

HCL Unica CampaignHCL Unica InteractHCL Unica Plan

Real-time and mass campaign management on a single unified platform

Insurance

Real-Time Online Insurance & Call Center Offers

HCL Unica InteractHCL Unica Campaign

Real-time NBO deployed online + contact center with custom loyalty module

Aviation

Marketing Operations Platform

HCL Unica Plan

Agency management, budget control, and asset lifecycle fully operationalized

Technology Partners

HCL Unica Platform
HCL Unica Campaign
HCL Unica Interact
HCL Unica Plan
HCL Unica Director
HCL Unica Communicate
HCL Discover

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